Brand Assets
Looking to share Cliff Original with your audience? Download brand assets below.
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LOGO
It's important to note the dark, foundation color of the Cliff Original logo is not black but rather a dark slate shown here as Pantone 432 C. The Cliff Original logo should be represented in white or this dark slate whenever possible.
![](https://cdn.shopify.com/s/files/1/1180/5050/files/page_title_line_lightgrey.png?17123557078455931114)
![Cliff Original Colors 2016](http://cdn.shopify.com/s/files/1/1180/5050/files/CliffOriginal_approvedcolors_assets2.png?4569398125084053835)
COLORS
Our palette includes fresh but natural feeling colors. Pantone 432 C, Pantone 7527 C and Pantone 717 C makeup our primary palette. The rest of the colors seen here are used to represent our product scents across packaging.
![get Cliff Original photos](http://cdn.shopify.com/s/files/1/1180/5050/files/CliffOriginal_getphotos.jpg?15747959439438518414)
PHOTOGRAPHY
Get hi-res Cliff Original lifestyle photos here >